Wednesday, June 5, 2013

Publishing and Other Perils - A Rant

             In the greatly lamented and only partially mythic ‘Golden Era’ of publishing printing books was a gentlemen’s game. The publishing houses were primarily large and privately owned by individual gentlemen rather than omnivorous multi-national corporations. These companies were actually interested in books and belles lettres. They read things submitted by writers as well as by agents and when they found a writer they liked, they worked to build his career, finding them editors who understood their voice, dealing with bookstores for good placement and arranging publicity. They took care of all the mechanical necessities and even sometimes – if they really liked the writer’s work – gave him a second chance if the current release didn’t reach their projected sales. Paying an advance was standard practice. In those warmly-thought-of days, a writer’s job was writing.
     Fast forward to today. Ah, how the business has changed. There are still a lot of different publishing line names on the spines of books, but most are controlled by the Big Five publishing houses, which just a short time ago was the Big Six. During the corporate feeding frenzy of the 80s nearly all the mid-sized independent publishing houses were absorbed – willingly or not – into the current monolithic, corporation-controlled houses, most of which go about selling books with the same techniques and artistic sensitivity as they use to sell widgets or shoes or hand tools.
     It is difficult if not impossible to approach any of the large paper publishing houses without an agent. As they are now the ‘first readers’ and arguably the arbiters for what will be seen, too many agents have begun to regard themselves as the center of the industry… and placing their bottom line over the needs of the writer, the publisher and the reading public. In a devil’s bargain with agents, publishers have been making their contracts more and more friendly to their own bottom line and to further this end making them less and less comprehensible. The writer, without whom there would not be an industry at all, always seems to come at the bottom of the pile.
     There are small and electronic publishers who do read unsolicited/unagented manuscripts, but in an alarming twist many of them are refusing even to look at a manuscript unless it is formatted to their own exacting specifications. Presumably this is so if they do contract the book, they can put it straight into production without having to bother with any typesetters or formatters. Since when did formatting become a writer’s responsibility? And most especially as a prerequisite for submission?
     Also many publishing companies ask in their submission requirements “What platform do you have for publicity? What kind of a marketing plan do you intend to implement?” Apparently it’s not enough for the writer to have written the book, and formatted it, now they are expected to handle nearly all the publicity for it. This is a plan that benefits only the publisher, who does not have to spend money for publicity. Let the writer do it! 
     The logic for this is particularly flawed; not only does publicity take precious time that should be spent in writing the next book, but as most writers are not publicists, it also forces the writer to re-invent the wheel. How much more logical it would be for publishers – who take the lion’s share of the money anyway – to have a well-oiled publicity machine with contacts made and slots ready and waiting instead of having each writer individually either contact every outlet or pay big bucks for a publicist of their own.
      There is a truism in publishing that ‘money flows to the author’ but in this current world it is becoming commonplace for an author to pay to have his manuscript edited before submission, where it will then be re-edited by the publishing house (or not!) upon acceptance. I must admit this leaves me speechless. Do writers think that sending in a pre-edited manuscript guarantees acceptance? Or are they such bad writers that they know without a pre-submission professional edit they would have no chance at all? Neither prospect is particularly alluring.
     And all these responsibilities and all these expenses paid by the writer come at a time where advances are shrinking or are non-existent.
     Some houses ask for a writer’s standardized input on the cover artwork, and with that it ends there for most. No matter if the cover is ugly, inaccurate or stupid, it stays that way because the marketing department says so. This, however, is a fading practice, especially with good small and electronic publishers.
     To make things even worse, after the book is sold and the writer has waited out whatever time the publisher decrees proper, he receives a royalty statement of books sold. Most are near indecipherable, and short of an audit (for which the writer pays, of course) the writer must trust the publisher that the figures shown are accurate. May I amend that? If the writer is lucky he receives a royalty statement; there are several publishers who have to be badgered and kept after (which again steals away time which should be spent writing) to send a statement, a process which is not guaranteed to have any success.
     Kind of makes one wonder why anyone would ever want to be part of a profession that depends on one kind of skilled artist to exist at all but treats those artists so badly. Of course, no one house does all of these things, but so many do enough of them that it does give one pause.
     I would sincerely like to hear a publishing house representative give a cogent and logical explanation of why the writer, who creates the product and without whom there would be no publishing industry, is treated like a red-haired stepchild and always comes at the end of the line. And the money trail.
     Perhaps the most astonishing thing is that publishing houses – especially the Big Five – profess amazement that so many writers are now beginning to self publish. If writers had received the kind of treatment – and the share of royalties – that they deserve, I wonder if self-publishing would ever have taken off.

Janis Patterson

20 comments:

Pamela Stone said...

Well said, Janis. My sentiments exactly.

Jacqueline Seewald said...

Amen, Sister! Never were truer words written. You're saying what I've been thinking for some time now.

Rose Anderson said...

Interesting. Thanks for the insights Janis.

Rose

Marilyn Meredith a.k.a. F. M. Meredith said...

Now Penguin is merging with another publisher, can't remember who, but one of the big ones. I do see why the small presses ask for your marketing plans because I've known some authors who once they were published did nothing to promote their own books. Today, unless you're willing to promote no one will know anything about it.

As for formatting, I've never had one ask for it to be formatted like it has to be done to be printed, my two publishers just want normal things, no hard returns, double-spaced, paragraph indents set up automatically. I think that's reasonable.

Marilyn

Susan said...

Pamela, Jacqueline, Rose, Marilyn - thank you for commenting. I am glad to feel I am not alone.

Marilyn, a number of publishers still accept 'standard manuscript format' and I see nothing wrong with following the basic format like you describe. I for one write like that. What I object to is specific demands for spacing of ellipses and the like - house style-specific things which have nothing to do with the legibility or ease of reading a manuscript. Especially when it is required just for consideration!

Janis, also known as Susan

Susan Oleksiw said...

An excellent short history of the recent changes in publishing. I began with an independent house, in 1985, and have watched every publisher I've worked with be bought up and merged (submerged?) into bigger and bigger companies. I've watched editors who were geniuses at their work become harried administrators, whose main job seemed to be tracking mss instead of reading them.

Publishers and the money people don't think about writers except that there are so many of us that they know they'll always have people wanting to be commercially published. And I suppose they're right.

Excellent post.

Liz Lipperman said...

Well said, Janis. We write because we love it, but everything you said makes me take pause. I also love spending time with my grandkids, shopping, and volunteering. Hmmm! Don't tempt me.

Phyllis said...

Here! Here! YOu go girl...

Thanks for your insightful rant. So many people out there - including new writers - have no clue what it's like out there.

I have submissions out there and still look at self publishing.I also write for my Granddaughters. A legacy for them to know who I am.

Morgan Mandel said...

Exactly true. Publishing houses act like they're doing authors a favor, yet they wouldn't exist without authors to feed them books.

I much prefer self-publishing, where at least I have some control over what is my product.

Morgan Mandel
http://www.morganmandel.com

Carolyn J. Rose said...

You put your finger on why I "went rogue" and started publishing my own books two years ago. I now have readers and income both.

Jim Hartley said...

I stick with the little guys, never even try the big 6, but even then you can't be sure. I have a very good publisher, MuseItUp, but on one book circumstances had me sending a book elsewhere. Boy, did that other publisher rake me over the coals. First, after acceptance, I had to do a "pre-edit" to bring my book in line with their "house style" ... stupid things like don't start a sentence with "and", "or", or "but". We did the edits, all OK, and it was sent to formatting. Got back a PDF proof with 204 changes! The contract clearly said that the publisher could not make changes without the author's approval, but when I complained I was told "that only applies to the editing phase,not the formatting phase." Yikes! I sent in an errata sheet trying to fix those 204 changes, they ignored 148 of them and published the book the way they wanted. I have got to be more careful who I submit to.

Jean Henry Mead said...

Truer words never written, Janis. That's why so many of us veteran writers, with a string of publishers in our back trail, have turned to self publishing and the KDP program. If a book doesn't sell, we only have to look in the mirror to know why.

Mary F. Schoenecker Writes said...

You have said it all, my dear, and I for one could identify and commisurate with each step on the path.

John Foxjohn said...

I can't agree more. I have readers ask me all the time why they have to wait for the next book?

The truth is I have so much other stuff that I can't always produce books at a rate the reading public wants.

It's good that they want, no denying that, but what a world it would be if I only had to write.

John Foxjohn
www.johnfoxjohnhome.com
Paradox—don’t miss Sterling’s story
August 2013 Berkley true crime—Killer Nurse
She was hired to nurse them back
to health...instead, she took their lives.

Barb Schlichting said...

Exactly! You go girl!

Kara Ashley Dey said...

Very well said. The next group to self-finance will be the visual FX industry. That revolution may take more time, but artists will soon control their futures from all sides.

Great post.
--Kara

Earl Staggs said...

Susan, you have just explained why I self pubbed my last one. I'm too old to suffer idiots and idiocies any more. To tell the truth, I never was much good at it.

Marilyn Levinson said...

Janis,
Great post. I think most of us spend a good deal of each day doing publicity and PR, regardless of how we are published.

Sydell Voeller said...

I'm in total agreement! Ah, for the good old days of publishing...

Clare London said...

Well said! I've only published with the smaller e-publishers and have always been expected to do self-promotion, but there's often a fair sense of co-operation between us in promoting the success of my book. That's how you learn which ones are worth sticking with, I suppose!

But I've suffered that disheartening house-style-edit many times. I also have my UK English corrected to US spelling for some publishers, which I admit breaks my heart.

Unfortunately, I think it's a characteristic of many modern businesses now - maximum output for minimum cost, and the producer has to put so much more into it than the product.