by Kaye George (also w.a. Janet Cantrell)
I was asked for tips today from a writer who is newly published. I gave her what I could think of at the moment: Goodreads giveaway, read Jeffrey Marks’ INTENT TO SELL, watch what Rebecca Dalhke does.
But, really, besides those, how does one market a new mystery? How do YOU market your mysteries?
Here are some things I do (never knowing what works and what doesn’t).
I guest blog when a new book or short story anthology comes out, wherever I can. I’ve accumulated a list of places where I seem welcome and am always looking for new ones, usually mentioned on one of the writers’ lists I belong to.
I put the news in my newsletter. I put it on my blogs. I cross-reference these as best I can for increased visibility.
If I’m in an area with cool bookstores, I get signings. I now have a signing lined up here in Knoxville at Books A Million for my second Fat Cat book.
I try to appear on panels at conferences, also to increase visibility.
For every brand new story and book, I post the releases on the discussion lists and Facebook groups I belong to.
I try to build up hype before publication with the above-mentioned Goodreads giveaways, plus giveaways on guest blogs and my own blogs. I give away ARCs as well as actual books.
When a conference accepts auction baskets for charity, I put one together with some themed items for the new release. I already have a few cute cat things for Malice in May to promote my Fat Cat series.
I had mugs made for DEATH IN THE TIME OF ICE and for EINE KLEINE MURDER and have done giveaways of them.
When a conference lets me take bids on a name in one of my upcoming novels, I do that. It’s amazing how much attention those get! Some day I hope to be coordinated enough to offer a pet name in an upcoming book.
If a book takes place in a real town, I contact someone official there to let them know.
I have no idea if any of this does any good. But I do know that if I don’t do anything, I won’t sell much.
Any great ideas?