Many authors are now participating in Christmas boutiques and craft shows, and I just did one too.
I thought I'd make a comment about authors who do these. I know that it's fun to be with other authors, but sometimes that can be a problem. I've noticed too often that if two or more authors are together, they tend to spend a lot of time chatting with one another instead of paying attention to those who are passing by.
For me, I find that I'll sell more books if I stand up and make eye contact with those passing by. And if they do glance my way, I ask, "Do you like to read mysteries?" Those who aren't at all interested will shake their heads, or say they don't read, or only read non-fiction, but many will stop and listen to what I have to say about my books. Once I've had that opportunity to give a few short sentences about my series, they'll often ask questions, and will probably purchase a book or two.
Another problem I've seen is the author leaving his/her post to go visit with others. No one is going to buy your books if you aren't there to sell it. I've seen people stop at an unmanned table, pick up books and then look around to see who was there to talk to--no one. Then the potential buyer moves on.
Because authors work alone, it's great to finally have someone who know about writing be available to visit with--but do it when there are no customers or readers walking by. Interrupt your conversation if needed.
And smile at everyone. Look like you're enjoying yourself even if you aren't. Maybe you're way out of your comfort zone, but you signed up for the event to sell books so that's what you should do.
And with that, I'll sign off--but tell me what you think--both readers and writers.
Marilyn
