I know it always sounds like such BS to any unpubbed author but learning how to promote your book when it is published is almost as time consuming and difficult as it was to learn to write the books. There are so many different aspects of promotion out there to keep in mind from arranging in-person talks and booksignings to doing blog tours. Blogging, twittering, talking on Facebook and Goodreads are familiar to me now, and I think I'm getting a little more efficient about my time on the net. (I can say that because I have touched Instant Messenger or personal email yet today. Catch me after I have and the update might be different.) Getting a buzz going about your mystery can be downright difficult
I thought I had promo down pat this time. I put together a media kit to email to bookstores so I could have that in front of them when I called to ask about a signing. I designed a press release customized several different ways so that one emphasized the local author aspect, one emphasized a news aspect and still another talked about the underlying theme of the book.
I arranged a virtual tour, printed up ARCS and sent them for review and talked up the book everywhere.
But I got my print copies of Safe House today and although I'm so excited, I'm also worried! Things have changed in the time since the first book came out. Review sites have disappeared. I have a couple of reviews for the e-book and I tried to send ARCS to anyone remotely interested late last year. And now, I need to send print copies out to the review sites who wanted to have books upon publication. I know to send to Mid-West book review but who else is there?
And I need to learn about making a book trailer. Fast. I guess what I really need is to figure out how to go without sleep for a couple of months. Too bad I don't like any of those energy shot things they have out now.
Do they still make No-doze?
Christine Duncan is the author of the Kaye Berreano mystery series. Book two, Safe House is available now.