Thursday, April 4, 2013

Publicity, Please


Randy Rawls

        Oops, running late today (again).  The following is a partial reason why.
        My book, HOT ROCKS from Midnight Ink, has been out since last November, and I'm not feeling good about its sales. Of course, the author is the last to know, so I only have my gut feeling.

        For the last month or so, I've debated with myself (yeah, I do that) about bringing on a publicist. I've done it in the past with mixed results. Wish I could say sales took off, but they didn't. They improved, no doubt about that, but I didn't make my investment back. So, my question to myself has been, "Is it worth it?" And the answer is, "Beats the H out of me."

        Anyway, I've decided to take the plunge again. PJ Nunn and I are working out the details now. The program should kick off concurrent with my appearance at LexiCon in Denton, TX in July. Watch for a bright light in the Texas sky. It'll be round and putting out lots of heat.

        If there is a miracle and sales do make a big jump, I'll keep the events going through the release of BEST DEFENSE in November. If you'd like to cross some fingers for me, I shall be grateful.

        I'd be very interested in hearing your experiences in using publicists. I'm sure there are others who are curious.



Sylvia Dickey Smith said...

Good luck, Randy, on the publicity. Sometimes we just have to bite the bullet and do it. My experience in the past has been similar to yours. I think a lot of it has to do with how many bucks you can afford to invest in it. With an opportunity like you have, I agree. Gotta bite the bullet and do all you can.

Marilyn Meredith a.k.a. F. M. Meredith said...

I'll be interested to see how it goes. I've never used a publicist though I have thought about it. Keep us posted.

Randy Rawls said...

If it's a HUGE success, you'll hear and see my words crowing about it. If it's a flop . . .
Seriously, I'll let everyone know. If it doesn't work, at least I can retreat into my dark corner knowing I did my best. I can't expect to recover the money on HOT ROCKS, but maybe down the road somewhere.

Morgan Mandel said...

I've never used a publicist and would be interested in your results. However way you look at it, be prepared for a lot of work!

Morgan Mandel