TO PUBLICIZE OR NOT TO PUBLICIZE
Randy Rawls
For the last month or so, I've debated
with myself (yeah, I do that) about bringing on a publicist. I've done it in
the past with mixed results. Wish I could say sales took off, but they didn't.
They improved, no doubt about that, but I didn't make my investment back. So,
my question to myself has been, "Is it worth it?" And the answer is,
"Beats the H out of me."
Anyway, I've decided to take the plunge
again. PJ Nunn and I are working out the details now. The program should kick
off concurrent with my appearance at LexiCon in Denton, TX in July. Watch for a
bright light in the Texas sky. It'll be round and putting out lots of heat.
If there is a miracle and sales do make
a big jump, I'll keep the events going through the release of BEST DEFENSE in
November. If you'd like to cross some fingers for me, I shall be grateful.
I'd be very interested in hearing your
experiences in using publicists. I'm sure there are others who are curious.
4 comments:
Good luck, Randy, on the publicity. Sometimes we just have to bite the bullet and do it. My experience in the past has been similar to yours. I think a lot of it has to do with how many bucks you can afford to invest in it. With an opportunity like you have, I agree. Gotta bite the bullet and do all you can.
I'll be interested to see how it goes. I've never used a publicist though I have thought about it. Keep us posted.
If it's a HUGE success, you'll hear and see my words crowing about it. If it's a flop . . .
Seriously, I'll let everyone know. If it doesn't work, at least I can retreat into my dark corner knowing I did my best. I can't expect to recover the money on HOT ROCKS, but maybe down the road somewhere.
I've never used a publicist and would be interested in your results. However way you look at it, be prepared for a lot of work!
Morgan Mandel
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