Today I've invited award-winning author, Saralyn Richard, to speak here at Make Mine Mystery. This will be her second visit.
Titles and Covers
by Saralyn Richard
“Prime real estate” for a novel resides in first impressions. That’s why finding the right title and cover are super-important. In my experience, a book title either comes easy or hard. Sometimes the working title sticks, making the final editing and publishing process go down as smoothly as a chocolate martini. Most of the time, though, I can’t be sure of a title until I’ve completed the book. I want the title to make sense for the reader, both before and after experiencing the book. I want it to pop off the cover and grab the reader’s attention with its pithiness or cleverness or emotional pull. I hope it charms and intrigues—I could go on and on, but you get the picture. I have high expectations for titles, and that makes choosing a title one of the most difficult tasks of the entire writing process.
My newest release, A PALETTE FOR LOVE AND MURDER, started out as Brandywine Art Murder. Like it's prequel, MURDER IN THE ONE PERCENT, this book is set in the lush, elegant country of Brandwine Valley, Pennsylvania. The second book revolves around the art community there, made famous by the Wyeth family and other artists featured at the Brandywine River Fine Arts Museum. Detective Parrott investigates an art heist, which turns into a murder, a treasure hunt, and a palette-full of secrets.
Enter the palette. I changed the title to A Palette for Murder. Nice, tidy title—not too many words to overpower the cover or become too hard to remember. I checked to see if there were other books with that title, and—uh, oh—there were three, one of them published fairly recently. I agonized over what to change the title to. I surveyed my email subscribers. I badgered my family and friends. I pondered over the book’s themes and characters and realized this book went beyondBarnes and Noble the boundaries of mystery and suspense. It was also a story about love in its complexity. I quickly searched for A Palette for Love and Murder, and, finding no other book by that title, voila! I had my title.
Next came the cover. Because this book is part of a series, I wanted the cover to resemble the Murder in the One Percent cover in some way, but not to replicate it. I wanted readers to be reminded of the first cover, but not to confuse it with the second. My talented cover artist, Rebecca Evans, knew how to achieve that. She used the same background as in the first cover, but this time she made the artist’s palette front and center. This was, however, no ordinary artist’s palette. First of all, the globs of paint are meant to be mysterious, even sinister. Some of the paint droplets resemble blood. And anyone who looks closely enough will see that she has embedded images from the story into the background of the palette. More edgy than beautiful, this cover fits a story where characters are haunted by their past experiences, where everyone has secrets to hide.
What do you see in the title and cover of A PALETTE FOR LOVE AND MURDER? I’d love to hear your thoughts on choosing titles and covers, as well!
Award-winning mystery and children’s book author, Saralyn Richard strives to make the world a better place, one book at a time. Her books, Naughty Nana, Murder in the One Percent, and A Palette for Love and Murder, have delighted children and adults, alike. Look for A Murder of Principal to be released in January, 2021. A member of International Thriller Writers and Mystery Writers of America, Saralyn teaches creative writing at the Osher Lifelong Learning Institute, and continues to write mysteries.
Reviews, media, and tour schedule may be found at http://saralynrichard.com